Aphra

Aphra

Aphra is an AI secretary product built around inbox triage, drafted replies, calendar management, and daily briefings. I worked as tech lead on the product experience and delivery layer that turned the assistant into a usable, mobile-first workflow rather than another AI chat surface.

Challenges

• Turning AI output into a workflow users could trust for email and scheduling instead of a novelty assistant.
• Designing approval loops that felt fast while still keeping the user in control of replies, priorities, and calendar actions.
• Handling the complexity of email and calendar integrations without making onboarding or daily use feel heavy.
• Keeping the product legible on mobile first while the broader platform footprint continued to expand.

Solutions

• Structured the product around clear daily jobs: triage, draft, brief, and schedule — so the value was obvious from the first session.
• Built review-first interaction patterns where suggested actions stayed easy to approve, edit, or ignore.
• Tightened the connection between assistant behavior, inbox state, and calendar context so the product felt proactive instead of reactive.
• Shipped a polished mobile presentation that made the AI layer feel like a practical operator tool, not an abstract demo.